Atemia: Landing Page

A complete redesign and optimization of an existing WordPress website for an online therapy clinic. The project focused on rebuilding the visual experience, adapting the layout to the client's brand, improving the user journey and creating a conversion-focused interface designed to turn visitors into appointment leads through WhatsApp.

Development Process

UX & Conversion

  • Strategic appointment-booking layout
  • Persistent appointment CTA
  • Fixed header CTA
  • Floating WhatsApp button
  • Lead-generation focused user journey
  • Conversion-focused page structure
  • Mobile UX optimization

SEO & Performance

  • Technical SEO
  • Cloudflare custom optimization
  • Lazy Loading
  • On-page optimization
  • Caching configuration
  • CSS optimization
  • Images SEO & optimization
  • Assets minification
  • Responsive image handling

Website Redesign & Development

  • Figma-to-WordPress implementation
  • Template customization
  • Responsive layouts
  • Elementor development
  • Custom PHP
  • Custom JavaScript
  • Custom CSS

Key Features

  • Mobile-first appointment experience
  • Figma-based custom hero section
  • Custom CSS and JavaScript interactions
  • Strategic visual hierarchy for patient journeys
  • Sticky CTAs throughout the page
Hero - Desktop
Hero - Desktop Click to expand
Hero - Desktop
Hero - Desktop Click to expand
Flip cards - Desktop
Flip cards - Desktop Click to expand
Flip cards - Desktop
Flip cards - Desktop Click to expand
Flip cards - Mobile
Flip cards - Mobile Click to expand
Flip cards - Mobile
Flip cards - Mobile Click to expand
Layout style - Desktop
Layout style - Desktop Click to expand
Layout style - Desktop
Layout style - Desktop Click to expand
Homepage - Mobile
Homepage - Mobile (Click image to expand)
Homepage - Mobile
Homepage - Mobile (Click image to expand)

Implementation

Website Redesign

Rebuilt the existing WordPress website around the client's visual requirements and brand direction. Adapted and customized the supplied Figma design into a responsive Elementor implementation, refining layouts, images, colors, backgrounds, spacing, typography and visual hierarchy across desktop and mobile.

Conversion-Focused UX

Restructured the interface around the primary goal of generating therapy appointment leads. Implemented persistent appointment CTAs in the header and a floating WhatsApp button, keeping the main conversion path visible throughout the browsing experience.

Custom Front-end Development

Extended Elementor beyond its standard capabilities using custom CSS, JavaScript and code adjustments to achieve the required layouts, interactions and responsive behavior while maintaining a manageable WordPress structure.

SEO & Performance

Optimized the website structure, content presentation and front-end assets with a focus on technical SEO, responsive performance and a smoother user experience across devices.

Final Result The final result is a redesigned and responsive WordPress website that combines the client's visual direction with a clearer, conversion-focused user experience. Persistent appointment CTAs and WhatsApp access make it easier for visitors to take the next step, while the responsive implementation provides a consistent experience across desktop and mobile devices. Live Website: Go to Atemia