Birdcare: Multi-page Website
A multi-page veterinary website rebuilt from an existing WordPress installation, focused on presenting specialized veterinary services and creating a clear path to appointment inquiries through WhatsApp. The project involved website migration, responsive development, performance improvements, SEO, and conversion-focused UX across a substantial set of pages and service content.
Development Process
Migration & Infrastructure
- Website migration
- Hosting migration
- Domain configuration
- SSL configuration
- WordPress environment configuration
- Database migration
Website Development
- Existing website rebuild
- WordPress installation
- Page structure and content organization
- Multi-page website structure
- Responsive development
- Elementor development
- Custom CSS
- Template customization
UX & Conversion
- Strategic WhatsApp CTAs
- Header CTA implementation
- Mobile-first contact experience
- CTA visibility optimization
- Clear appointment paths
- Conversion-focused page structure
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Performance
- Images optimization
- CSS optimization
- Caching configuration
- Assets minification
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Key Features
- Prominent WhatsApp appointment CTA
- Conversion-focused header navigation
- Clear service-focused page structure
- Mobile-friendly appointment experience
- Dedicated pages for veterinary services
- Responsive layouts across screen sizes
- Optimized website assets and media
- Direct contact path from service pages
Implementation
Website Development
Rebuilt the existing WordPress website into a more structured, responsive and maintainable multi-page experience. Developed and customized the site's pages with Elementor, CSS and custom front-end adjustments while adapting the layout and content structure to the clinic's services.
Migration & Performance
Migrated the website to a new hosting environment and worked on the technical improvements needed to make the new installation more stable and performant. Optimized website assets and front-end elements to improve loading performance across devices.
UX & Appointment Conversion
Restructured important parts of the user journey around appointment inquiries, making WhatsApp a more prominent contact channel. The header CTA was specifically designed to remain highly visible and provide a direct path from the website to the clinic's appointment process.
SEO & Content Structure
Improved the site's technical foundation and content structure to make its multiple service and information pages easier for both users and search engines to navigate and understand.