Possidonio Joias: E-commerce
A complete WooCommerce store built from scratch. The project covered everything from infrastructure, web design, layout, Woodmart theme customization and store architecture to performance optimization, Google Shopping integration, and Technical SEO.
Development Process
WooCommerce & Woodmart
- Store configuration
- Product catalog architecture
- Variable products
- Attributes
- Categories
- Shipping rules
- Taxes & Coupons
- Checkout customization
- Account pages
- Google & Facebook Social Login Integration
Technical SEO
- Meta Titles
- Meta Descriptions
- Open Graph
- XML Sitemap
- Robots.txt
- Structured Data
- Canonical URLs
- Product Schema
- Breadcrumbs
- Images SEO
Performance
- Core Web Vitals
- Lazy Loading
- Image & SVG optimization
- Caching configuration
- CSS optimization
- JavaScript optimization
- Assets minification
Google Ecosystem
- Google Ads
- Google Shopping
- Google Business
- Google Analytics
- Google Search Console
- Google Merchant Center
- Product Feed optimization
- Performance Max preparation
Infrastructure
- Domain configuration
- Hosting setup
- SSL configuration
- DNS management
- Cloudflare configuration
- WordPress installation
Front-end Development
- Responsive layouts
- Custom CSS
- Custom JavaScript
- Elementor development
- UX improvements
- Accessibility adjustments
Empty Box
Security
- User permissions configuration
- Security plugin configuration
- Backup configuration
- SPAM Protection
- Login protection
- Updates strategy
Empty Box
Key Features
- Manually customized and optimized images and videos
- Custom Checkout Page to increase conversion rate
- Conversion-focused product pages
- Mobile-friendly shopping experience
- Secure online payment experience
- Product variations for jewelry sizes
- Free shipping rules and promotional coupons
- Customized individual product page layout for specific products
Implementation
E-Commerce
Built the WooCommerce store from scratch, configuring the product catalog, attributes, variable products, categories, shipping rules, taxes, coupons and checkout experience. Customized WoodMart and Elementor to match the store's requirements and improve the shopping experience.
SEO & Google
Implemented the technical SEO foundation, including metadata, canonical URLs, XML sitemap, robots.txt, structured data, product schema, breadcrumbs and image optimization. Connected the store to Google Analytics, Search Console, Merchant Center and Google Shopping, including product feed configuration and preparation for Performance Max campaigns.
Performance
Optimized the front end for speed and Core Web Vitals through image and SVG optimization, lazy loading, caching, CSS and JavaScript optimization, and asset minification.
Infrastructure & Security
Set up the WordPress environment from the ground up, including hosting, domain, SSL, DNS and Cloudflare configuration. Configured user permissions, backups, spam and login protection, security tools and an update strategy.
Custom Development
Extended the site beyond standard WordPress and Elementor functionality with custom CSS and JavaScript, responsive layouts, checkout and account-page customizations, social login integrations, UX improvements and accessibility adjustments.